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K-Chicken

SANTA leaps forward and overcomes the limitations of Korean chicken.

Market Opportunity

  • Anchor Category : K-Chicken Proven by Data

K-Chicken, No.1 popular food 📊
According to a global consumer survey, K-chicken has surpassed kimchi and bibimbap to become the most preferred Korean food for five consecutive years.
[Source] Ministry of Agriculture, Food and Rural Affairs, 2024 Overseas Korean Food Consumer Survey

Not Trend, it became pattern🍽️
Data proves that habitual consumption has been formed beyond simple experience. According to a global consumer survey, the most frequently eaten Korean food is chicken.
[Source] Korean Food Promotion Institute, 2023-24 Global Korean Food Report

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Source: Ministry of Agriculture, Food and Rural Affairs, 2024 Overseas Korean Food Consumer Survey

Source: Korean Food Promotion Institute, 2025 Korean Food Consumer Survey Report

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Source: British Man YouTube (thumbnail)

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Source: Welcome, First Time in Korea YouTube (Thumbnail)

🚀 Future Growth Engine
The overwhelming popularity and repeat purchase rate have already proven its marketability. Adding to this, the global reach of K-content, and K-chicken's market dominance will only accelerate.

  • Market Expansion : K-Food's Largest Fandom: The 1.9 Billion Halal

The Halal Market : Biggest Fan🔥
Halal countries such as Indonesia, Malaysia, and the UAE have a higher consumption tendency than the average (20.4%) (+10% p compared to the global average).
[Source] 2024 Agricultural and Food Survey Report on Korean Food

Single Largest Market (1.9B)🌏
The halal market is the youngest (median age 24) and fastest-growing (to reach the top religious share by 2030).

[Source] Pew Research Center

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Source: 2024 Agricultural and Food Survey Report on Korean Food

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Source: Pew Research Center (The Changing Global Religious Landscape)

💡The Key Solution: Halal Certification
Halal certification, which passes rigorous standards, will be the absolute solution that opens the door to a massive market worth 1.9 billion people.

  • The shift from dining out to dining in

60.2% on eating out 🍽️
Over half of overseas Korean food consumers focus on offline restaurants, and most Korean food consumption is concentrated on eating out.

[Source] 2024 Agricultural and Food Survey Report on Korean Food

Empty retail market 🏠
The high proportion of dining out paradoxically signifies explosive growth potential for the convenience food market, potentially expanding customer base and market share by absorbing a large dine-out population.

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Source: 2024 Agricultural and Food Survey Report on Korean Food

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[Source] BTS YouTube

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[Source] Cardi B TikTok

💡 The Driving Force: K-Content
Exposure to Korean food through K-dramas and Mukbang (eating shows) is the most certain growth engine that is shifting the culture of enjoying Korean food at home.

Market Opportunity

The Problem

  • The 'structural double barrier' blocking the global market

Accessibility "Zero" 🚫
Failure to sign hygiene agreements with major exporting countries and import bans have prevented Korean chicken products from entering local mainstream distribution channels.
[Source] European Commission Trade, USDA

Origin Risk 🦠
Korea is with repeated outbreaks of highly pathogenic avian influenza (HPAI), WTO SPS standards, is a critical factor hindering livestock but also the export of processed foods.
[Source] WTO SPS Agreement

Source: WOAH World Animal Health Information System-Korea AI (24-25)

📉 [Data Evidence] Global HPAI Outbreak Status (WOAH)
 WHOA's disease outbreak reports serve as a benchmark for quarantine authorities around the world's "blacklists." As long as Korea's red warning light remains, exports through conventional channels will remain closed.

  • Chicken Halal Certification: 0%: The current state of K-chicken exports.

Non-meat bias ⚠️
Domestic halal-certified account for only 1.3-4% of all manufacturers, and concentrated in non-meat products such as seaweed, ramen, and fermented soybeans.
[Source] KMF (Korea Halal Certification Institute)

Export restrictions 🚫
Among the 30,000 Korean food manufacturers, only one has international standard Halal certification in the 'processed meat' sector.
The factory is virtually at 0% capacity.
[Source] KMF (Korea Halal Certification Institute)

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Source: KMF (Korea Halal Certification Institute)

⚠️The Missing Link
It's not a lack of marketing. The real reason we're missing out on a massive market of 1.9 billion is the lack of production infrastructure.

  • The Limits of Nuggets and Karaage: K-Chicken in Name Only

Fall short of Expectations🎭
In overseas supermarkets sell as "Korean style," but in reality, they are nuggets or Japanese-style karaage. Not properly capture the unique texture 
[Source] Grand View Research (Poultry Meat Market)

Lmitations of the equipment⚙️
The local factory is optimized for mass production of 'nugget' and 'karaage' lines, not suitable for wave-patterned batter that is the core of Korean chicken.
[Source] Grand View Research (Poultry Meat Market)

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Karaage: water-based batter pattern

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Korean Fried Rice: Wave Pattern

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출처 : Global Processed Poultry meat Market Report (Grand View Research)

⚡ The Game Changer
Demand is already exploding. If we can overcome these "technical limitations" and achieve "realism," our product will become the new standard in this massive market.

The Problem

SANTA's Solution

  • Thailand, the No. 1 chicken processing country + Thailand's No. 1 manufacturer

World's No.1 Infrastructure🏭
SANTA has secured a leading manufacturing partner in Thailand, the world's largest exporter of processed meat. Our world-class hygiene systems and production scale are the foundation of our quality.

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100% Korean Tech Transfer🧬
We have implemented the core technology and recipes of our Korean headquarters' batter mix into our local line 100% to create the 'real taste of Korea.'

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  • A 1.9 billion-strong fan base craving K-food overcomes barriers with halal.

100% Halal Reformulation✅
SANTA's original recipe is maintained, and all ingredients have been replaced with Halal substitutes to meet the standards. The taste remains the same, but the standards are global.

Free Pass for worldwide➡️
Halal certification is not just a mark X
Qualified as a global safe food that can be enjoyed with confidence by anyone in the world, not just in Islamic countries.

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  • Crispy HMR with "Crispy Solution"

The value of crispiness🔊
According to a study by Oxford University, when chewing increases the perception of food by more than 15%. Crispness isn't just a texture; it's a measure of quality.
[Source] Research from Oxford University (C.Spence)

Blocks Moisture Absorption 🧬
By changing the method of mixing the sauce, which is the cause of the dampness, and introducing separate packaging for the sauce, moisture is completely blocked until the moment the consumer eats it.

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SANTA Chicken Products

Product Detail
SANTA's Solution
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